How to Incorporate Kraft Paper Into Your Brand’s Packaging Strategy

How to Incorporate Kraft Paper Into Your Brand’s Packaging Strategy

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Kraft paper is a type of paper obtained from the kraft process of wooded chips through chemical cooking in order to come up with a material that is relatively robust. The end product produced is brown with high tensile strength; it can be used in different ways. The kraft process preserves a higher level of lignin than other paper-making processes, this is the major reason behind the high tear strength of this type of paper. Kraft paper offers varied weights and thicknesses and it is produced in different varieties and thus considered for many varied usages. Biodegradability and recyclability have natural properties that are in vogue with the heightened interest in suitable packaging.

Applications of Kraft Paper

Due to the great attributes of custom kraft paper, this industrial material is used in various ways in various industries. This type is commonly used in wrapping a product and gives it protection throughout the shipping and handling processes. Its most applicability is when sealing perishable goods and materials that can easily break such as glasses or mechanical equipment components. Most eateries and food sellers use custom printed kraft paper with direct food contact for packaging sandwiches and burgers. Furthermore, because of the great look and high toughness, kraft paper is right for artists and scrapbooking, journaling, and other scrapbooking and creative activities.

Benefits of Using

Custom Kraft paper has the following advantages which makes it popular with many companies. Its high tensile strength provides adequate protection to the products during transportation. Kraft paper is friendly to the environment by being biodegradable as well as easily recyclable. Compared with other types of packaging, kraft paper is not very expensive; thus it is cost-effective for companies. All these features explain why there has been a rising trend in the use of wholesale custom kraft paper since organizations want to improve their packaging and take the pressure off the wallet.

Customization Options

Perhaps the most important advantage of using kraft paper is that it can be processed to meet specific client needs. Customized kraft paper is also available with the logos, patterns, or taglines of the business and can also be printed on the cover. This not only helps increase the brand’s exposure but it also makes for an awesome unboxing experience for the customers.

They range from matte to a glossy finish, giving businesses a chance to suit their packaging to the company’s brand. Further, dimensions are flexible such that firms can order specific sizes suitable for their products. This versatility of the surface of kraft paper makes it useful to industries that need to stand out in their market segment.

Sustainable Packaging

Indeed, there has been a switch around the traditional use of packaging materials because of the growing concern for environmental conservation. Kraft paper emerged as the most preferable due to its characteristics such as renewability and environmentally friendly. Custom food paper This means that, by opting for custom wax paper packaging, companies can also build on their sustainability efforts and offer handy products.

Kraft paper is recyclable and hence can be reused after use instead of continuing to be a menace to landfills. Furthermore, most of the producers of this Kraft paper are embracing environmentally friendly production methods to ensure that their paper product is as environmentally friendly as possible from its production to when it is disposed of.

Challenges and Considerations

Albeit this, there exist some concerns that are associated with the use of kraft paper as follows: For example, custom kraft paper has the property of absorbing moisture; touching any damp surface would compromise the strength of kraft paper. While it is possible to customize kraft paper in various ways, the fact that they are quite permeable means that printing can be a problem without some pre-treatments. However, given the fact that it is used in numerous applications, there is a push for improved production methods of kraft paper all the time.

Conclusion

Kraft paper is widely used for packaging materials because of its performance in giving the best outcome for packaging. Being strong, environment friendly, and having specific features such as kraft paper meets the needs of businesses of all types and sizes, and at the same time, it supports economic sustainability. Since more business establishments are realizing the advantages of utilizing kraft paper via buying bulk kraft papers or even customization services for printed kraft papers  it is probable that kraft paper will stay relevant in the packaging industry for several more years. Therefore, kraft paper has become one of the most vibrant and useful packaging materials that can suit the needs of nowadays consumers and at the same time help to become environmentally friendly.

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